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Mobile Operators are experiencing downward pressure on revenues as the price of voice calls continues to fall and customer churn rises. This coupled with the rise in usage of Voice over IP has driven Mobile Operators to look for alternative Mobile Entertainment services to support ARPU levels and drive customer retention.

As lifestyles become more mobile, consumers are increasingly looking to access content while on the move. With the penetration of mobile devices into our daily lives across the globe, this is now the most immediate and obvious transmission medium to distribute content.

The market is forecast to experience exceptional growth with the mobile entertainment market forecast to be worth more than $64 billion by 2012, according to a new report by Juniper Research. The global market for mobile entertainment was worth $20 billion in 2007, but massive growth is expected, particularly in mobile music, games and MobileTV


Mobile operators have recognised that audiovisual content is the value-added service that will spur both consumer and business spending in data services. From the content providers perspective the prospect of delivering content to mobile devices provides them with the opportunity to derive additional revenue streams for their content and to expand brand awareness.

Qtelmedia, through its unique relationships with content providers and mobile operators, together with the global reach of its content network, holds a clear advantage over other players entering this market and has the capability to exploit this opportunity very successfully.

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